Satisfied customers using gamification at exhibitions

“Urban Interactives developed a very funny Penalty Stroke game for an international tradeshow. With a short project lead time and a tight budget they have achieved a fantastic result.”
Gea Buijs, Rabobank
Check out our case studies

Get started creating your own exhibition experience:

Do it yourself (DIY-tips)

Do it yourself!

We have done the scientific researches for you, so why not try using those insights from psychology yourself?

Read more tips & research

Ready-made products

Catching game as brand experience

Our off-the-shelve products have a short development time. You will apply gamification in marketing and have your brand experience in no time.

Explore our ready-made products

Custom solutions


We can build a custom experience for your needs. To explore ideas, check out real-life examples of our custom brand experiences.

Get inspired by our showcases

The research behind gamifcation and memorable exhibitions

We want to share our valuable insights about gamification and brand interaction with you. Enjoy the researches we gathered for you:

Grab attention

Create traffic by being visible for your visitors.

Discover how to grab attention…

Get them involved

Get visitors to engage and enjoy your experience.

Click here to get involved in this!

Impress them

Anchor your brand in the memory of the visitor.

Are you ready for a larger impression?

Build trust

Turn the visitors’ wonder into a satisfactory relationship.

Get intimate with our take on relationships!

Latest updates

Goal setting - goal and success

Goal setting: Trade show success factor

May 26, 2016 – After you have read this blog, you will know all about: why goal setting is important to ensure success at the trade show and how to set these goals, defining your target audience, understanding your customers’ problems or needs and…   [Read more]

donate money instead of exhibitingExhibitors without ambition should donate to charity instead

January 22, 2016 – With so much human suffering in the world, I realized that a lot of money of exhibitors is wasted. The problem; lot of exhibitors do not have enough ambition to profit from exhibiting. Instead they…   [Read more]


The Innovation Lab as part of successful exhibitions

November 5th, 2015 – A lot of visitors do not feel that they have seen a lot of innovative things after their visit at a trade show. Although innovative products and ways of working are presented, visitors do not perceive them as innovative enough compared to their expectations. Of course this could be caused by high expectations or presenting innovations [Read more]

gamification in tokyo office

Serious gaming in Tokyo

October 21, 2015 – With great pleasure we have set up the custom made History Challenge Game in Tokyo. In April this year we developed a game for this international client to playfully inform their employees with the international rebranding projects of the company.[Read more]

Maximizing your Trade show ROI

August 28, 2015 – This article focuses on Return on Investment (ROI) at trade shows. After reading this article, you will know more about how to measure trade show ROI in a correct way and how to increase trade show ROI based on marketing research.[Read more]


Get trade show top tips

orange-google-blog-search-512Top tips in our updates, will help you consider your preferred trade show goal.


Fresh insights from psychology in our blogs will help you influence visitor behavior.



Concept booklet

This free booklet shows concepts of interactive experiences that have been pitched but were never executed. Get inspired now!

exclusive concepts

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