Satisfied customers using gamification at exhibitions

“Urban Interactives developed a very funny Penalty Stroke game for an international tradeshow. With a short project lead time and a tight budget they have achieved a fantastic result.”
Gea Buijs, Rabobank
Check out our case studies

Get started creating your own exhibition experience:

Do it yourself (DIY-tips)

Do it yourself!

We have done the scientific researches for you, so why not try using those insights from psychology yourself?

Read more tips & research

Ready-made products

Catching game as brand experience

Our off-the-shelve products have a short development time. You will apply gamification in marketing and have your brand experience in no time.

Explore our ready-made products

Custom solutions


We can build a custom experience for your needs. To explore ideas, check out real-life examples of our custom brand experiences.

Get inspired by our showcases

The research behind gamifcation and memorable exhibitions

We want to share our valuable insights about gamification and brand interaction with you. Enjoy the researches we gathered for you:

Grab attention

Create traffic by being visible for your visitors.

Discover how to grab attention…

Get them involved

Get visitors to engage and enjoy your experience.

Click here to get involved in this!

Impress them

Anchor your brand in the memory of the visitor.

Are you ready for a larger impression?

Build trust

Turn the visitors’ wonder into a satisfactory relationship.

Get intimate with our take on relationships!

Latest updates

How to make your trade show a success – ‘last minute’ edition

July 28, 2015 – If you are close to the exhibiting date, you do not have much time to prepare. After reading this article, you will know how to apply relevant theories to make an effective plan.[Read more]

sibos-beurs-een-geslaagde-3e-dag-e1435238048367Application of Total Field Model in marketing

July 14, 2015 – Looking for the new ways of engaging your customers on a trade show? The application of Total Field model will help you to quickly identify the strengths, weaknesses and resulting potential of your specific situation through a case example.[Read more]

red_buttonPenalty stroke: Score future relations

July 13, 2015 – At trade shows, the challenge is to attract more visitors to your booth and make this visit memorable to ultimately build future relations. A way to tackle this issue is by using gamification. [Read more]

Get trade show top tips

orange-google-blog-search-512Top tips in our updates, will help you consider your preferred trade show goal.


Fresh insights from psychology in our blogs will help you influence visitor behavior.