Satisfied customers using gamification at exhibitions

“Urban Interactives developed a very funny Penalty Stroke game for an international tradeshow. With a short project lead time and a tight budget they have achieved a fantastic result.”
Gea Buijs, Rabobank
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Get started creating your own exhibition experience:

Do it yourself (DIY-tips)

Do it yourself!

We have done the scientific researches for you, so why not try using those insights from psychology yourself?

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Ready-made products

Catching game as brand experience

Our off-the-shelve products have a short development time. You will apply gamification in marketing and have your brand experience in no time.

Explore our ready-made products

Custom solutions


We can build a custom experience for your needs. To explore ideas, check out real-life examples of our custom brand experiences.

Get inspired by our showcases

Free E-book: Hack into the mind of trade show visitors

3 parts in 1 book: Use insights from psychology to influence behavior

Part 1: before the trade show

  • Set your trade show goal
  • How to measure success
  • How to use a concept evoking emotions
  • Evoking curiosity with your invitation

Part 2: at the trade show

  • Attract more visitors
  • Get them involved with your brand
  • Make them remember you
  • Build trust with your visitors

Part 3: after the trade show

  • Store the visitor contact details
  • Use the acquired contacts
  • Start building relations with visitors
  • Use contacts for future trade shows
success trade shows ebook

Latest updates / all the blog posts

follow up 1

Easy and successful follow up

August 9th, 2016 After reading this blog, you will know all about creating a successful follow up: How to differentiate your visitors at the trade show: interested people, prospects, and leads and How to prepare the content framework and the ideal follow up method for each different group of visitors and TIPS on how to convert a lead … [Read more

lead generation blogLead generation at trade shows

July 14, 2016 After you have read this blog, you will know about what leads are and why they are important; how to generate leads and how to qualify your visitors to become leads; how to calculate the value of leads and also how to build trust to influence leads generation positively… [Read more

Customer engagement

Customer engagement: Success foundation

July 7, 2016 – After reading this blog, you will know all about the role of customer engagement in trade shows: how to utilize customer experience to build a strong customer engagement, how to create a memorable experience at a trade show, which will… [Read more]

Boost traffic_thumbnailBoost traffic at the trade show

June 30, 2016 – After you have read this blog, you will know about the behaviors of the visitors at the trade show, how to make you booth easily discovered by the visitors and why it is important, and how to boost traffic at your booth… [Read more]

Communication - thumbnailPre-event communication

June 23, 2016 – After you have read this blog, you will know all about pre-event communication: what pre-event communication is and why it is important to ensure the success of your trade show, how to persuade your target audience to visit your trade show… [Read more]

conceptConcept formation to ensure success in a trade show

June 16, 2016 – After you have read this blog, you will know about what concept is and why concept is important to ensure success of your trade show, how to create a concept, and important things to pay attention to when creating a concept for a successful trade show… [Read more]

thumbnailKey message of the trade show: Knowing what is important to present

June 9, 2016 – After you have read this blog, you will know about why it is important to present only the key message of your trade show and what types of key message that are important to be presented. The message that you present to the customers should focus on what is really important or the key message… [Read more]

ThumbnailChallenges & barriers in trade show success

June 2, 2016 – It is very important to understand the possible challenges that you might face to achieve your trade show goals. After you read this blog, you will know all about the possible challenges and barriers in making a successful trade show and how to…   [Read more]

Goal setting - goal and success

Goal setting: Trade show success factor

May 26, 2016 – After you have read this blog, you will know all about: why goal setting is important to ensure success at the trade show and how to set these goals, defining your target audience, understanding your customers’ problems or needs and…   [Read more]

donate money instead of exhibitingExhibitors without ambition should donate to charity instead

January 22, 2016 – With so much human suffering in the world, I realized that a lot of money of exhibitors is wasted. The problem; lot of exhibitors do not have enough ambition to profit from exhibiting. Instead they…   [Read more]


The Innovation Lab as part of successful exhibitions

November 5th, 2015 – A lot of visitors do not feel that they have seen a lot of innovative things after their visit at a trade show. Although innovative products and ways of working are presented, visitors do not perceive them as innovative enough compared to their expectations. Of course this could be caused by high expectations or presenting innovations [Read more]

Get trade show top tips

orange-google-blog-search-512Top tips in our updates, will help you consider your preferred trade show goal.


Fresh insights from psychology in our blogs will help you influence visitor behavior.



Concept booklet

This free booklet shows concepts of interactive experiences that have been pitched but were never executed. Get inspired now!

exclusive concepts

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