Satisfied customers using gamification at exhibitions

“Urban Interactives developed a very funny Penalty Stroke game for an international tradeshow. With a short project lead time and a tight budget they have achieved a fantastic result.”
Gea Buijs, Rabobank
Check out our case studies

Get started creating your own exhibition experience:

Do it yourself (DIY-tips)

Do it yourself!

We have done the scientific researches for you, so why not try using those insights from psychology yourself?

Read more tips & research

Ready-made products

Catching game as brand experience

Our off-the-shelve products have a short development time. You will apply gamification in marketing and have your brand experience in no time.

Explore our ready-made products

Custom solutions


We can build a custom experience for your needs. To explore ideas, check out real-life examples of our custom brand experiences.

Get inspired by our showcases

The research behind gamifcation and memorable exhibitions

We want to share our valuable insights about gamification and brand interaction with you. Enjoy the researches we gathered for you:

Grab attention

Create traffic by being visible for your visitors.

Discover how to grab attention…

Get them involved

Get visitors to engage and enjoy your experience.

Click here to get involved in this!

Impress them

Anchor your brand in the memory of the visitor.

Are you ready for a larger impression?

Build trust

Turn the visitors’ wonder into a satisfactory relationship.

Get intimate with our take on relationships!

Latest updates

Maximizing your Trade show ROI

August 28, 2015 – This article focuses on Return on Investment (ROI) at trade shows. After reading this article, you will know more about how to measure trade show ROI in a correct way and how to increase trade show ROI based on marketing research.[Read more]

leads2 Lead generation at trade shows

August 6, 2015 – In this article, we introduce you to generating leads at a trade show, as an objective to assess your trade show performance with. After reading this article, you will know how to increase leads at a trade show based on relevant research.[Read more]


How to make your trade show a success – ‘last minute’ edition

July 28, 2015 – If you are close to the exhibiting date, you do not have much time to prepare. After reading this article, you will know how to apply relevant theories to make an effective plan.[Read more]

Get trade show top tips

orange-google-blog-search-512Top tips in our updates, will help you consider your preferred trade show goal.


Fresh insights from psychology in our blogs will help you influence visitor behavior.