July 28, 2015 – If you are close to the exhibiting date, you do not have much time to prepare. After reading this article, you will know how to apply relevant theories to make an effective plan.[Read more]
July 14, 2015 – Looking for the new ways of engaging your customers on a trade show? The application of Total Field model will help you to quickly identify the strengths, weaknesses and resulting potential of your specific situation through a case example.[Read more]
July 13, 2015 – At trade shows, the challenge is to attract more visitors to your booth and make this visit memorable to ultimately build future relations. A way to tackle this issue is by using gamification. [Read more]
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