Satisfied customers using gamification at exhibitions

“Urban Interactives developed a very funny Penalty Stroke game for an international tradeshow. With a short project lead time and a tight budget they have achieved a fantastic result.”
Gea Buijs, Rabobank
Check out our case studies

Get started creating your own exhibition experience:

Do it yourself (DIY-tips)

Do it yourself!

We have done the scientific researches for you, so why not try using those insights from psychology yourself?

Read more tips & research

Ready-made products

Catching game as brand experience

Our off-the-shelve products have a short development time. You will apply gamification in marketing and have your brand experience in no time.

Explore our ready-made products

Custom solutions


We can build a custom experience for your needs. To explore ideas, check out real-life examples of our custom brand experiences.

Get inspired by our showcases

The research behind gamifcation and memorable exhibitions

We want to share our valuable insights about gamification and brand interaction with you. Enjoy the researches we gathered for you:

Grab attention

Create traffic by being visible for your visitors.

Discover how to grab attention…

Get them involved

Get visitors to engage and enjoy your experience.

Click here to get involved in this!

Impress them

Anchor your brand in the memory of the visitor.

Are you ready for a larger impression?

Build trust

Turn the visitors’ wonder into a satisfactory relationship.

Get intimate with our take on relationships!

Latest updates


Product launch: Psychology of exhibition success

June 8, 2015 – Launching a new product on a trade show is never easy. This article will introduce five vital steps in product launching. They are supported by scientific researches…[Read more]

New case study: Brand Challenge game

May 22, 2015 – At the rebranding celebration, we used gamification principles to inform employees about several projects. “We wanted to get more colleagues involved in this great …[Read more]

curious cat

Evoke curiosity and stand out in a trade show

March 31, 2015 – As it is said that curiosity kills the cat, we can learn how strong driving force curiosity is. When you are planning a trade show presence, consider curiosity as a powerful tool… [Read more]




Our Concepts Booklet

Over the years we have created concepts that, for reasons not always in our control, didn’t make it. We still think that they are great ideas, so we have collected ten of them in a book. If you feel like getting inspired, just give us your address and we’ll send one to you!
See other concepts

Order your free booklet:
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